Rivals was acquired by Yahoo! in July 2007 and has been serving serious sports fans since May 2001.
Powered by more than 300 writers, reporters and publishers at the local level, Rivals is the most respected name in team-specific college sports coverage and the country's No. 1 authority on college football and basketball recruiting.
While the content itself is deeper and more comprehensive than you'll find anyplace else, it's the unique way that Rivals delivers the news and engages the fan that makes the company so special. Rivals drives what we call "The Ultimate Fan Experience" by integrating its exclusive expert content into a network of team-based sites with message boards and various community tools that encourage and result in ever-increasing fan knowledge and involvement.
Rivals is always looking for ways to grow and improve its level of service to fans, whether it's adding more news personnel to individual team sites, adding new technological products and functionality to the site or launching a whole new line of business. Whatever Rivals does, it's always with the fan in mind.
The Rivals network is one of the fastest growing brands in sports media, reaching 28.39 million unique users in March of 2011.*
Ask any fan or media member even remotely familiar with or responsible for football and basketball recruiting coverage and the first name that will come to mind is Rivals. There are several reasons why that is the case. Rivals was the first online company to put such a heavy emphasis and value on football and basketball recruiting. The rest is history.
Rivals revolutionized college football and basketball recruiting coverage. It was first to provide such innovative features as national player rankings, online video highlights, player cards and searchable player database, official visit lists, coach "recruited by" function, text alerts to cell phones and much, much more.
The team of experts and reporters is considered the best in the industry, whether it is reporting the news or ranking the players. Former No. 1 Rivals players include Vince Young, LeBron James and Adrian Peterson.
Rivals is frequently sourced in major daily newspapers across the country and appears regularly on ESPN, FoxSports, and other national and regional sports programming. Rivals is also the home of the Nike Football Training Camps and is the choice of the Football Writers Association of America and Basketball Writers Association of America as the two organizations' recruiting coverage provider.
* (according to ComScore Media Metrix, for the month of March 2011)